The Founder's Frustration

You drown in GTM choices—messaging, channels, pricing—before product‑market fit ever lands.

• Idea Stage

  The Marketer

  You waste weeks on premature marketing efforts instead of validating core assumptions.

  The Head-Down Builder

  You spend months building in isolation, without ever talking to potential customers about their actual needs.

  The Tactically Challenged

  You understand the market opportunity but struggle with specific action items: who to call first, what to say, how to price.

  Real-World Examples

• MVP Launch

  The Channel Hopper

  You try every channel without strategic focus, burning cash with minimal learning.

  The Product Obsessor

  You keep adding features, convinced that's why users aren't sticking, ignoring the real distribution problem.

  The Execution Avoider

  You develop elaborate marketing strategies but hesitate to make cold calls, send emails, or ask for the sale when it matters.

  Real-World Examples

• Pre-Seed to Seed

  The Premature Scaler

  You feel pressure to show traction, leading to premature scaling. Metrics look good temporarily but aren't sustainable.

  The Solo Operator

  You refuse to hire sales or marketing help, believing you should be able to do it all yourself.

  The Tactics Skimmer

  You read all the playbooks but implement them superficially, missing the crucial day-to-day routines that make GTM work.

  Real-World Examples

• Series A

  The Foundation-Less Builder

  You face the moment of truth. Without a solid GTM foundation, your growth stalls and fundraising narrative falls apart.

  The Late Adapter

  You finally realize GTM is crucial, but building a team and strategy from scratch at this stage costs precious runway.

  The Process Avoider

  You resist implementing proven sales processes, scorecards, and accountability structures because they feel 'corporate.'

  Real-World Examples